KC News

Marty has the Rx for Success

What is the prescription for success?

Wouldn't it be wonderful to learn how to be successful in life?

Motivational expert Marty Niedelman has succeeded in life and written a summary on how to be successful. He has read many motivational books, listened to tapes, taken courses, and attended lectures. He feels that in essence, everyone is saying the same thing in different ways.

By summing up all the knowledge he has obtained, you will reap the benefit. Being able to read his recipe for riches in thirty minutes or less, you can make it easy to fulfill your dreams.

By taking the time to read this synopsis, you show that you want to be motivated and you want to succeed. Motivation is something that can be learned, something you can make a habit of.

Marty calls this an Rx or recipe. If you use certain ingredients in a certain way, you can accomplish what you desire. By reading this short synopsis several times, you will engrain these ideas into your mind and you will become a success.

The price for the ebook version of Rx for Success is ONLY $2.00. A hard copied that will be mailed to you is available for $5.00


SEO 101 for Online Business Owners

seo 101Introduction

By now, most web site owners appreciate that optimizing for search engine visibility can have a real impact on both their site traffic and online profits. Still today, a large percentage of websites are found through search engines.

Web Designers and SEO Marketers may have different opinions on how to best design and promote websites. One thing about SEO that is sure, it's not the quick and easy solution it once was a few years ago. Nonetheless, by understanding the evolution from 'old to new' SEO rules, you can position your site for the search engine visibility you're seeking.



Engine Algorithms

Search Engine ranking algorithms are usually secret mathematical formulas. These engines test for many different factors before indexing and ranking a web site.

Though algorithms (or rules) can and do change, there are some things that remain fairly constant. Here is a sampling of important things to consider when optimizing your site:

  • Age of site
  • Length of time domain has been registered
  • Age of content
  • Regularity with which new content is added
  • Age of link and reputation of linking site
  • Uniqueness of content
  • Related terms used in content (the terms the search engine associates as being related to the main content of the page)
  • Key word driven internal links identifying primary source of search information
  • External links, the anchor text in those external links, and in the sites/pages containing those links
  • Depth of document in site
  • Use of 301 to redirect moved pages
  • Hosting uptime
  • Whether the site serves different content to different categories of users (cloaking)
  • Broken outgoing links not rectified promptly


Search Engine Optimization: Then and Now

By comparing how the internet and SEO have changed over the years, you can identify how and where you need to roll up your sleeves just a bit more in order to get found by the engines:


Keywords

Then:

Add all applicable Keywords to your Meta Tags.

Now:

Research keyword phrases that best define your business, products and services - study competitor sites and use key word tools (e.g. Word Tracker or KeywordDiscovery) to find further key word niches with fewer competitors. Choose a handful (at the most) of the best niche keywords and use them in your site  links as well as your titles and meta descriptions.



Competition

Then:

In 2000, a few hundred to the lower tens of thousands of competitors was normal for the number of websites that would show up for a search on a 'competitive keyword phrase.'

Now:

Today, several hundreds of thousands to several million is the standard number of web sites that appear in a search result for a given competitive keyword phrase.  One way to learn who your primary internet competitors are, is to do a search for your products/services and see who is listed in the top 10-30 positions.



Links

Then:

The more incoming links a web site had, the higher it ranked.

Now:

Links to your site still help to determine your search engine ranking but the quality and click-through-rate of links to your site have gained in importance. Build quality external links to your site via engine/directory submissions, affiliates, and high quality web sites within your own theme area (good: DMOZ (Open Directory); bad: link farms and 'less popular' sites). Add links to your site on a regular ongoing basis and pace these conservatively (i.e. 1-2 a week not 400 a day!).




Dynamic Database-driven Web Sites

Then:

CMS driven web sites were not search engine friendly and they often did not get indexed at all.

Now:

Today, though search engines can generally crawl and index database-driven sites, the presence of query strings in the URLs of the pages can still block the likelihood of engines indexing all of the pages on a CMS site.  And because of this limitation, dynamic sites still face a visibility disadvantage that simple HTML sites enjoy. The good news however, is that there are tools available to rewrite the URL strings so that your database-driven website can be fully search-engine friendly.



Local


Then:

Most searches were done with the major Search Engines.

Now:

There are now many local search engines, directories and databases that are used for searches, e.g. Google Local and Yahoo Local. If your business is local in nature then you should register with local search engines, databases, and directories.



Summary

In the earlier days of the internet, many website owners assumed they would receive plenty of targeted traffic as soon as their site was built and online. In the early days of the web you actually could 'build a site and they would come', just by implementing targeted keyword phrases in titles, meta tags and site content then submitting to the main search engines. This was largely due to the lack of web sites around at the time and search algorithms were simpler -  thus top positions were that much easier to secure.

With the enormous online growth over the last few years, just getting indexed has become more complex, particularly if you are using a brand new URL address. Researching your target audience, competitors, keyword selection and building good links is now more important than ever. Think of your site as a shop and a search engine as a shopping mall. Your shop is not visible in the mall without a sign, and well distributed marketing information to inform your online market where you are and how you can meet their needs.



Best Practices

Here are some best practices that are relevant today:

  1. Build clean, standards-compliant websites that load fast, have rich content, and are regularly updated
  2. Follow basic conventions like short descriptive titles, easy navigation, no disabling of browser buttons, no keyword stuffing or other unethical SEO methods
  3. Build links naturally; do not manipulate (buy/sell) links, and do not use outward links to less reputable sites
  4. Use original content
  5. No technical errors
  6. No duplicate pages

By Martha Lee, Get In Position ( http://www.getinposition.com ) and Alex Kahl, Kahl Consultants ( http://www.kahl.net )

City Walks are Great for Company Activities

thumb_sf_thinnest_high-rise.jpgThere are many ideas out there for company activities, things that fall under the "team building" category, which includes a large variety of group outings.

Some Bay Area companies take their staff to the country for some fun in the sun, maybe even a little bike tour in Wine Country. But all these ideas can cost money... money that many small companies don't have these days.

What can a small business or nonprofit do for their employees that won't break the bank?

Here is one really great idea - take your team on a walking tour!


Walking Tour - Example 1

In San Francisco you can invite your team to do a walking tour with the San Francisco City Guides. The group meets a volunteer docent at a designated area where the tour begins. These walking tours generally last only 1-2 hours.


thumb_diego_rivera_mural_san_francisco_club.jpgMany of us commute from around the Bay Area to work in San Francisco. But few really know about the many hidden jewels that the city has to offer. These include many relatively unknown attractions such as:

What better way to experience a beautiful city such as San Francisco than on foot?


thumb_sf_finacial_district_rooftop_garden.jpgScheduled tours are free for individuals. Private tours can be arranged with a minimum of 10 people for just a little under $150.

If you have a small business and there are less than 8 people in your group, you could simply join a scheduled tour and give a small donation at the end. City Guides is operated completely by volunteers and relies on donations.

Learn more about SF City Guides


Walking Tour - Example 2

As the capital of Marin County, San Rafael has a lot to offer residents and tourists. Even if you have lived and/or worked in San Rafael for many years a walking tour of downtown will give you an insight into the unusual history of San Rafael that you won't get anywhere else.


san_rafael_falkirk_cultural_center.jpgSo gather your colleagues and set a date to travel back in time. Connect with the past and learn about the pioneer families of San Rafael and Marin County.

See famous buildings such as:

boyd_marin_history_museum.jpgVolunteer guides tell the stories that make San Rafael history come alive.

Learn more about San Rafael Walking Tour

Walking Tours of Downtown San Rafael

 


Attention Travelers! How to Go Online for FREE

So you're traveling and you want to go online? But wait, you say you just don't want to pay those crazy internet access rates, and you would prefer to surf for free. No problem!

Here are some tips on how to SURF FREE!


Visit a restaurant or coffee shop with free WiFi

More and more cafes and restaurants now offer free wifi.

McDonald's offers free Wi-Fi at nearly all of its restaurants across the USA.

Panera Bread also offers free Wi-Fi at its restaurants.


Starbucks will soon offer free Wi-Fi nationwide,

The best news is: no registration required, no account required, and no time limit!

The new Starbucks Free WiFi program does away with any sort of registration, so forget your AT&T account info or your Starbucks card, you won't need them anymore.


Sign up with a Free ISP

When you surf the web you have so many freebies to choose from. But free internet access providers are not that common.
Here are some free ISPs in the USA. Note that most no longer offer free, unlimited usage. And these providers should not be used as a primary connection for your business.

Use them to get online when you're on the road, or as a backup service for when your primary provider is down.

Lists of Free ISPs:

http://www.thefreesite.com/Free_Internet_Access/

http://www.all-free-isp.com/

http://www.wififreespot.com/

NetZero (10 hours per month FREE)


Visit a Library

Many libraries now offer free internet access for their patrons. Hoorah for public libraries!


Visit other Stores with free WiFi

That would be places such as Barnes & Noble and other bookstores. Computer and electronic stores too.


Visit Other locations with free WiFi

Some airports, hotels, motels, resorts, rental properties and even campgrounds offer free wifi. Check before you leave the office!

Piggybacking

Internet connections are everywhere and your laptop can easily piggyback on unsecure wireless connections. The issue here is whether you are using that service with or without the subscriber's knowledge. This is legally controversial.

The process of sending data along with the acknowledgment is called piggybacking. Piggybacking is distinct from wardriving, which involves only the logging or mapping of the existence of access points.


 

 



Kahl Consultants
P.O.Box 4284
San Rafael, CA 94913-4284 USA

Tel: +1-415-499 0838


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Kahl Consultants offers a full spectrum of online marketing services Helping small business and nonprofit organizations in San Francisco Bay, Marin, Sonoma and globally.
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