Kahl Consultants Client SITE DESIGN
===================================

Client Name: 
____________________________________

Site URL(s): 
____________________________________


CONTENTS
========
1) GENERAL MARKETING INFORMATION
2) SITE FONTS
3) COLOR SCHEME
4) MAIN MENU
5) ADDITIONAL DESIGN DETAILS
6) RELATED WEBSITES & COMPETITORS

NOTE: This information is important to create or reproduce your branding and corporate identity online. All this information is confidential. 

Please state your preference or guidelines where applicable. 

If you are unsure, kindly put a question mark (?). 

See bottom for further details about SITE DESIGN.


PLEASE FILL IN THE FOLLOWING:


1) GENERAL MARKETING INFORMATION
================================

The purpose for your website:
____________________________________

Your print marketing or promotional material (e.g. brochure, ads, business cards):
____________________________________

Corporate identity and branding (list adjectives to describe your business.  we ensure that your "brand" is recognizable, unique and helps build customer loyalty by integrating your brand identity into our online marketing)
____________________________________
____________________________________

Your current customers:
____________________________________

Target Audience / Type of customer you wish to reach with your site (if different from current customers):
____________________________________

Your in-house talent/skills related to web design and online marketing (e.g. list your word processing, graphic design, programming, marketing):
____________________________________



2) SITE FONTS
================================

I. LOGO FONT 
(This is the font used in your company name logo)

FONT TYPE
____________________________________


FONT SIZE
____________


FONT COLOR
____________________________________
R  ___
G  ___
B  ___


Drop Shadow: 
Y/N?            _
color           ______
opacity:	___
blur:		___
offset
vertical:	__
horizontal:	__


II. MAIN MENU FONT

FONT TYPE
(This is the font used in the front page menu on your site; we recommend either Arial or Verdana)
____________________________________

FONT SIZE
(we recommend 8 - 10)
____________________________________


FONT COLOR
____________________________________
R  ___
G  ___
B  ___


Drop Shadow: 
Y/N?            _
color           ______
opacity:	___
blur:		___
offset
vertical:	__
horizontal:	__


III. MAIN TEXT FONT

FONT TYPE
(This is the font used for all the standard text content on your site; we recommend either Arial or Verdana)
____________________________________

FONT SIZE
(we recommend 9-10)
____________________________________

FONT COLOR
(we recommend black)
____________________________________


3) COLOR SCHEME
================================
You corporate identity and branding require you to choose specific colors to use for all your marketing. The two most important colors are called your primary and secondary color.

Primary Color
____________
R  ___
G  ___
B  ___

Secondary Color
____________
R  ___
G  ___
B  ___



4) MAIN MENU
================================
Your website Main Menu should be succinct, easy to navigate, and make all your site content easy to reach. The choice of Main Menu items will determine how the content for your site is laid out. You can visit competitor websites for examples.

List 5-8 items:
____________
____________
____________
____________
____________
____________
____________
____________


5) ADDITIONAL DESIGN DETAILS
=================================
How important will search engine registration be to your website to attract new business (SEO/SEM)?

What programming languages and tools will we be using to build your site:
HTML  Yes [ ]  No [ ]
HTML and Flash    Yes [ ]  No [ ]
All Flash   Yes [ ]  No [ ]
PHP/MySQL  Yes [ ]  No [ ]
CMS (Mambo, Joomla)   Yes [ ]  No [ ]
Ecommerce (OS Commerce)   Yes [ ]  No [ ]
Other      Yes [ ]  No [ ]  
If other please describe: 


What type of computer do you use:
PC [ ]
Mac [ ]
Both PCs and Macs [ ] 
Other [ ]
None [ ] 

What type of Operating System do you use:
Windows [ ] 
Mac OS [ ] 
Linux / UNIX [ ] 

What type of Browser do you use:
Internet Explorer [ ] 
Netscape / Mozilla / Firefox [ ] 
AOL [ ]
Safari [ ] 
Other [ ] 


6) RELATED WEBSITES & COMPETITORS
=================================

RELATED WEBSITES
Please list URLs of websites that are related to your website or your business, e.g. partners, competitors, sites you wish to emulate.

Describe what you like/don't like about them (e.g. look and feel, color scheme, layout, text, navigation). 

Please note which are competitors.
____________________________________
____________________________________
____________________________________
____________________________________
						

PLEASE LIST ANY ADDITIONAL DESIGN INFORMATION:
____________________________________
____________________________________

THANK YOU!



~~~~~~~~~~~~~~~~
Kahl Consultants
SMALL BIZ WEB SERVICES 
http://www.kahl.net
tel/fax +1-415-499 0838/0833
PO Box 4284
San Rafael, CA 94913-4284 USA
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~