Kahl Consultants Client SITE MARKETING INFO ===================================================== Client Name: ____________________________________ Site URL(s): ____________________________________ CONTENTS ======== 1) SITE TITLE 2) SITE AUTHOR(S) 3) SITE DESCRIPTION 4) SITE REVIEW 5) SITE KEYWORDS 6) LINKS 7) SEARCH ENGINE REGISTRATION 8) PAID PLACEMENT / PAY-PER-CLICK META TAG and KEYWORD info is important for registering your site with search engines. See bottom for further details about SEARCH ENGINES and SITE SUBMISSION. Please state your preferences where applicable. Where you are unsure, please put a question mark (?) PLEASE FILL IN THE FOLLOWING. 1) SITE TITLE NOTE: Limit to 15 words and 69 characters including spaces. Make sure the document title attracts the interest of the user and also fits the content on your site. This Meta Tag is displayed at the very top of your browser window. It is shown in search engines results for your website. The title helps with some search engine rankings. Please Include key phrases with words that describe your business followed by your exact business name. EXAMPLE: High quality long burning candles scented with lavender oil at Guinevere's Candles ________________________________________________________________________ 2) SITE AUTHOR(S) Alex Kahl, ____________________________________ 3) SITE DESCRIPTION NOTE: Limit to 50 words and under 200 characters including spaces. Use a "description" meta-tag and write your description accurately and carefully. After the TITLE, the DESCRIPTION is the most important draw for search engine users. Make sure the document title and description attract the interest of the user but also fit the content on your site. This Meta Tag is not displayed. It is shown in search engines results for your website. EXAMPLE: CarQ TM - The Newsletter for Car Buyers. A car-buying magazine for consumers, and consumer oriented newsletter with internet car buying information to keep consumers on the alert. ________________________________________________________________________ 4) SITE REVIEW NOTE: Limit to 25 words and under 140 characters including spaces. This text may be similar to your SITE DESCRIPTION. It is used when registering with some search engines. ________________________________________________________________________ 5) SITE KEYWORDS NOTE: Keywords are words or more commonly short phrases consisting of 2 or 3 words that are entered in search engines to locate your website. The keywords Meta Tag not displayed. It is only used by a few website crawlers. The text in the meta keywords tag, for the few crawlers that support it, ONLY work in conjunction with the text in your body copy. Include any and all words that describe the subject of your site. List industry specific words or phrases customers would use to find you on a search engine: * location - city, state, state abbreviation, region, country * your product/services/specialties * words that describe your business * other words related to your business * your domain * www.yourdomain.com * key personnel names ALL KEYWORDS (Limit to 1,000 characters including spaces with little repetition) ____________________________________ ____________________________________ ____________________________________ ____________________________________ ____________________________________ ____________________________________ TOP KEYWORDS List Top 20 words OR key phrases - remember it is best to use phrases with 2 or 3 words and be location specific - list them in order of importance - start with the TOP 5 most important keywords or phrases that you want to rank high for ____________________________________ ____________________________________ ____________________________________ ____________________________________ ____________________________________ ____________________________________ EXAMPLE 1: Guinevere's Candles, flowercandles, flowers, candles, scented flowers, lavender oil, essential oil, wedding candle, Humboldt County EXAMPLE 2: CarQ, CARQ, carq, CAR-Q, Car-Q, Newsletter for Car Buyers, car buyer, car buying, NABA, Carsource, Car$ource 6) LINKS CREATE LINKS Please list URLs of any websites that you wish to link to (e.g. business partners, sites to recommend to your customers). ____________________________________ ____________________________________ ____________________________________ ____________________________________ EXCHANGE LINKS Please list URLs of any websites that should link to your website or that you wish to exchange links with (e.g. sites related to your site or business, your competition, industry sites, or other sites you are connected with). Correspond with other webmasters and other content providers to build rank enhancing linkages between related pages. ____________________________________ ____________________________________ ____________________________________ ____________________________________ REQUEST LINKS Who has "friendly", thematically similar websites that you are not competing against, and that might be willing to link to your site? ____________________________________ ____________________________________ ____________________________________ 7) SEARCH ENGINE REGISTRATION a) Has your site ever been registered with any search engines and directories? ________________________________________ b) Have you done any other form of website marketing? ________________________________________ c) Category for DMOZ.org (please visit DMOZ.org and choose ONE category): ________________________________________ d) Who are the main competitors that you want to outrank in the free (organic) search results? ________________________________________ 8) PAID PLACEMENT / PAY-PER-CLICK Note: Only for customers with a Pay-Per-Click (PPC) ad campaign such as Google Adwords. a) What are your specific goals for your Pay-Per-Click campaign: [ ] generally get more "hits" to website [ ] build brand awareness [ ] get more customers / more traffic [ ] promote a specific offering [ ] promote new website / new business [ ] make sales via PPC while waiting for organic ranking to improve [ ] list other goal(s): ________________________________________ b) Describe your target audience for you PPC campaign, e.g. anybody anywhere, specific subgroups: ________________________________________________________________________________ c) What geographical location should the ads appear for? E.g. primarily for a specific city or region or within a specific radius of the business? ________________________________________________________________________________ d) Should ads only appear with the search engine results or also on websites within the content (e.g. Adsense) network? ________________________________________________________________________________ e) What is your daily budget? For how long? Or provide a total budget (i.e. $5/day for 1 month, $150 total budget): ________________________________________________________________________________ f) Do you want your ads to be displayed around to clock or only during specific hours? If specific hours please list weekdays and times: ________________________________________________________________________________ ============================================== TIPS ON SEARCH ENGINE REGISTRATION and SITE SUBMISSION How do I improve the ranking of my web site in the search results for free? By using the RELEVANT COPY TEXT and META TAGS. First, ensure you have unique and targeted content for your audience. Help your page can be found by a focused search on the Internet: * Think carefully of the key terms that your users will search on to find content like yours. Use those terms to guide the text and construction of your page. * Users are more likely to click a link if the title matches their search. Choose terms for the title that match the concept of your document. * Use a "description" meta-tag and write your description accurately and carefully. After the TITLE, the DESCRIPTION is the most important draw for users. Make sure the document title and description attract the interest of the user but also fit the content on your site. * Use a "keyword" meta-tag to list key words for the document. Use a distinct list of keywords that relate to the specific page on your site instead of using one broad set of keywords for every page. * Keep relevant text and links in HTML. Placing them in graphics or image maps means search engines can't always search for the text, and the crawler can't follow links to your site's other pages. An HTML site map, with a link from your welcome page, can help make sure all your pages are crawled. * Use ALT text for graphics. It's good page design to accommodate text browsers or visually impaired visitors, and it helps improve the text content of your page for search purposes. * Correspond with webmasters and other content providers and build rich linkages between related pages. Note: "Link farms" create links between unrelated pages for no reason except to increase page link counts. Using link farms violates some search engine guidelines and will NOT improve your page ranking. Learn how to PROMOTE YOUR SITE: http://www.kahl.net/tools/siteregister.htm VIEWING META TAGS You can view the KEY WORDS and META TAGS on any website by clicking VIEW and SOURCE in your web browser. Look near the very top under the tag . Including Meta (Indexing) Information in your Document: http://www.webcom.com/html/meta.shtml THANK YOU! ~~~~~~~~~~~~~~~~ Kahl Consultants SMALL BIZ WEB SERVICES http://www.kahl.net tel/fax +1-415-499 0838/0833 PO Box 4284 San Rafael, CA 94913-4284 USA ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~