Wordpress is one of the great Content Management System (CMS) use in creating your website or blog. This easy to use CMS allows plug-ins to optimize website for better ranking in search results but that doesn't mean you don't need to hire a professioanal to do that. Sometimes there are things that only experts can do. Although, for some enthusiasts or willing to learn there are basic stuff you cand do yourself and you just have to follow some rules.
13 Rules to Correctly Optimize Your Blog in WordPress