KC News
Search Engine Optimization packages for your Online Marketing Campaign PDF Print E-mail

Having a business website doesn't start with the design and certainly does not end when it goes live. If you want to take your online presence seriously, you must dedicate a fair bit of time and effort and that includes spending money on marketing. In fact if you want your website to market your business you will first need to market your website! By using SEARCH ENGINE OPTIMIZATION (SEO) you can achieve the most cost effective online marketing. SEO is a rapidly evolving science used to help your business achieve the maximum potential of your online presence.

Kahl Consultants, a San Francisco Bay Area based internet consulting firm, offers affordable professional web services for small business and nonprofit organization. Kahl Consultants is a solar powered certified green business with nearly two decades of experience in helping business and nonprofits not only locally in Marin County and the San Francisco North Bay, but also around the world. 

Do you need help for your online marketing campaign? Do you have an online marketing strategy? Does your online marketing budget include web, email and social media? Give Kahl a call!

An SEO (Search Engine Optimization) Package from Kahl Consultants will help boost your online presence, build traffic, and get your site to rank as high as possible in the Search Engine Results Pages (SERP). Here are the three most popular SEO Packages available:

SEO Starter Package 

New websites need the SEO Starter Package. This package is highly recommended for small business and nonprofit clients, especially those on a limited budget. This SEO Package covers all the recommended steps for new websites as well as for sites that have not been optimized in over a year. 

You won't find a better place to start for your online marketing efforts. The Kahl Consultants SEO Starter Package covers:

  • Site analysis and tests
  • Consultation about all marketing effort
  • Link building to increase site popularity score
  • Blogging and content posting
  • Site tweaks and implementing all standard SEO requirements
  • Keyword Research
  • SEO and Marketing Recommendations
  • Social Media optimization

See here for more details: 

http://www.kahl.net/search-engine-optimization-seo.html

SEO Refresher Package

Just like all marketing, SEO is a continuous effort. Graduates from the SEO Starter Package come back for an SEO Refresher Package. The Kahl Consultants Refresher builds on top of the Starter Package. It takes into account all the changes in the SEO field. You ensure that your site not only remains optimized but also gets further optimized for even more positive results. This package includes onsite as well as offsite optimization of your website. Clients on a limited budget also purchase the Refresher Package if they cannot afford the Annual Package.

SEO Annual Package

Kahl Consultants offers companies who are serious about their online presence the SEO Annual Package. This package features a detailed ongoing marketing campaign integrated in your existing marketing plan. Kahl Consultants does quarterly SEO reviews and upgrades and continually builds on existing SEO features. Your ranking and traffic are optimized all throughout the year. The SEO Annual Package includes hundreds of unique steps including onsite & offsite optimization tasks, managing social media and blogging.

SEO is an incredibly fast-paced science. New SEO tools and requirements appear almost daily. Kahl Consultants continually updates SEO strategies to comply with Search Engine guidelines and to make sure you get the best value for your online marketing. Our Online Marketing experts look forward to helping your small business or nonprofit succeed online.

 

 

 

 
2012 was the hottest year on record in the United States PDF Print E-mail

2012 was the hottest year on record in the United States. Widespread drought, wildfires and extreme heat affected human health and caused food prices to skyrocket. According to new research out of Columbia University, however, last year’s heat wave may be nothing compared to what’s just around the corner.

Wildfire

 

Drought

Researchers at the Lamont-Doherty Earth Observatory predict that a megadrought, the likes of which haven’t been experienced since the 12th century, could hit planet Earth within the next eight years, and it might never leave [PDF]. The cause? According to scientists, this drought will be brought on by “anthropogenic radiative forcing”, also known as ‘stronger-than-normal greenhouse warming caused by climate pollution’.

Because the human race, especially wealthy, super-polluters like the United States, have refused to heed the warnings about continued fossil fuel use, it’s likely that impending water shortages will make the 12th century droughts look like an unusually warm summer day.

“The new model simulations indicate that southwestern North America will become progressively more arid as the century advances with important changes appearing in the immediate future,” write the study’s authors. “Despite the fact that precipitation might increase in some regions and seasons (e.g. winter in northern California) while decrease in others, rising temperatures mean that a large majority of the model simulations project that spring and annual mean runoff will decrease. Soil moisture is also projected to decrease throughout the year, especially in Texas. The mean of the multiple climate models analyzed projects that annual mean runoff in the Colorado River headwaters in 2021-2040 will be 10 percent less than in the decades at the end of the 20th Century.”

There’s a lot of scientific terminology packed in there, but here’s a simple summary: Focusing on the near future, 2021–2040, the new simulations project declines in surface-water availability across the southwest that translates into reduced soil moisture and runoff in California and Nevada, the Colorado River headwaters and Texas. This is very bad news for anyone who eats or drinks water in America…which is everyone.

As Kim Martineau writes for Columbia’s Earth Institute blog, the study predicts “a 10 percent drop in the Colorado River’s flow in the next few decades [about 5 times the amount Las Vegas uses in one year]…enough to disrupt longtime water-sharing agreements between farms and cities across the American Southwest.” In case you were wondering, 40 million people depend on the Colorado River Basin for water and the river is already over-allocated.

Feeling alarmed? I don’t blame you. The idea that one of our biggest sources of fresh water will start to run dry in the next decade is more than a little troubling, yet I’ll bet this is the first you’ve heard of it. “The prepublication press release for this paper came out on December 23 and while it did get picked up by a few sources, the only major outlet was Agence France Press,” writes Bruce Melton for Truthout. “All of the coverage referenced the 10 percent reduction in streamflow that this work’s modeling projects for the near future. This seemingly small number appears to have limited journalists’ interest in the results of the research as a whole.”

Translation: mainstream media’s interest, which really means corporate interest. And then it becomes clear why no ones making any noise about this impending disaster–it might upset the fossil fuel companies who fund everything from your daily newspaper to your local politician. While the head-in-the-sand approach may be best for corporate profits, it’s detrimental for human survival.

Our addition to oil, gas and coal (despite a plethora of alternatives) is killing this planet, and soon, it will be killing us as well. Anyone who tells you different is either ignorant of the evidence, or financially invested in convincing you to ignore it.

 

 

 

 
Ross Valley trolley deserves a close look PDF Print E-mail

Marin Trolley

Marin Independent Journal Editorial
Posted:  03/03/2013 05:00:00 AM PST

A propose to use this type of car on the Ross Valley Trolley run from Fairfax to the San Rafael.

FEW WOULD BE SURPRISED if the projected cost for building and running a trolley line from Fairfax to San Rafael turns out to be pretty pricey, probably beyond what any people might say we can afford. But there are those who say we, as a community, cannot afford not to pursue this idea to have a greener mode of local transit.

They are right. The idea deserves a hard look. That's what the Transportation Authority of Marin is going to do. TAM has committed $100,000 to look into the idea, its cost, its ridership and its engineering viability. Anyone who drives on Sir Francis Drake Boulevard during periods of heavy traffic would likely agree that another means for getting across the county is probably a good idea. The road is jammed and there is little room to improve that situation.

Recent proposals to widen Drake have received chilly political receptions. Architect Alan Nichol, former San Anselmo Councilman Peter Breen and Mary O'Mara, executive director of MarinLink, have been pushing the Ross Valley trolley. They say it is a viable idea that deserves to be studied. They have won support from politicians and merchants along the five-mile stretch. The trolley, they say, can be just what's needed to help feed riders to the commuter train being built by the Sonoma-Marin Area Rail Transit. They have a good point. Getting riders to the train or getting to and from the train to jobs remains a challenge for SMART. A trolley, similar to the train that once traveled much of that stretch, could be the answer. It would be a way to get students to White Hill School and home. It would be a way to get workers to jobs in San Rafael.

Proponents don't rule out extending the trolley to San Rafael's Canal area, one of Marin's most public-transit-dependent communities.

Nichol says a trolley system may be the most environmentally sound solution, providing public transit powered by electricity, not gasoline. "The trolley is a real interesting way to get people out of their cars," he said, noting the trolleys could be powered by lithium batteries and fuel cells rather than overhead power lines.

Fairfax and San Anselmo political leaders are so intrigued by the concept they are committing their share of the county's transportation funds to study it. We hope the study covers possible financing options, including a public-private partnership to cover the cost of building and operating the system.

The idea is going nowhere without hard numbers. You've got to start somewhere. Having real numbers on cost, operation, ridership and financing will be important in testing community support for the idea.

We won't be surprised if the sums generated in the study lay out a steep uphill financial challenge. But, at that point, we will have facts and figures to help us decide whether a Ross Valley trolley is a viable, or even realistic, option.

Source:

http://www.marinij.com/opinion/ci_22700844/editorial-ross-valley-trolley-deserves-close-look?IADID=Search-www.marinij.com-www.marinij.com

 

 

 
36 Reasons Why Streetcars are Better than Buses PDF Print E-mail

 

The Marin Trolleys Organization is starting six trolley lines to connect Marin’s cities together and to regional transit.

Concept
The Marin Trolleys plan is rooted in “Back to the Future.” Marin County was established along rail lines, making Marin unique in that 70% of urban Marin is still within ½ mile of an original rail right-of way. Most of the original rail routes in Marin still exist.

Benefits
Money spent by individuals to own/maintain multiple automobiles and fill them with gas will be available to spend on other needs.

Property owners/developers are known to invest along rail lines. Such investment will stimulate local economies. Rail lines, unlike routes dependent on funding, are permanent. Foot traffic will increase around stops, stimulating retail and local businesses.

Proposed Routes

1.    Southern Marin line from the Mill Valley Depot to the Sausalito Ferry Landing.

2.    Mill Valley to Tiburon line.

3.    Mill Valley to Corte Madera, Larkspur, Kentfield & San Anselmo

4.    Corte Madera, Greenbrae to San Rafael

5.    San Anselmo to the Larkspur Ferry Landing

6.    Ross Valley line from Fairfax, through San Anselmo to San Rafael. A Novato line is also envisioned.

For more information visit Marin Trolleys at http://www.marintrolleys.org

 

If you want a system that really attracts riders and investment, many transit experts will attest that streetcars are the best dollar-for-dollar investment a city can make.

Of course, there are plenty of situations where old-fashioned bus service or newfangled bus rapid transit (which usually has dedicated lanes) are just the thing. But for cities facing a choice between building a streetcar system or high-end BRT–and the cost difference can be smaller than might think–it’s handy to know that transit riders overwhelming prefer streetcars. One reader posed the question, “buses or streetcars?” and the responses–from laypeople and transportation experts alike–came fast and furious. In the end, we were left with dozens of reasons why streetcars are superior, ranging from the obvious to the wonderfully creative.

As the comments added up, we became more and more intrigued. So we’ve edited the various reasons into a proper list. Did we miss anything? Do any of these not hold up? Disagree entirely? Let us know in the comments section and we’ll update the story–and the headline–as worthwhile additions come in.

1.      New streetcar lines always, always, get more passengers than the bus routes they replace.

2.      Buses, are susceptible to every pothole and height irregularity in the pavement (and in Chicago we have plenty). Streetcars ride on smooth, jointless steel rails that rarely develop bumps.

3.      Streetcars don’t feel “low status” to transit riders. Buses often do.

4.      Mapmakers almost always include streetcar lines on their city maps, and almost never put any bus route in ink. New investment follows the lines on the map.

5.      The upfront costs are higher for streetcars than buses–but that is more than made up over time in lower operating and maintenance costs. In transit you get what you pay for.

6.      There is a compelling “coolness” and “newness” factor attached to streetcars.

7.      Streetcars feel safer from a crime point of view.

8.      Steel wheel on steel rail is inherently more efficient than rubber tire on pavement. Electric streetcars can accelerate more quickly than buses.

9.      Streetcars don’t smell like diesel.

10.  Streetcars accelerate and decelerate smoothly because they’re electrically propelled. Internal-combustion engines acting through a transmission simply cannot surge with the same smoothness.

11.  The current length limit for a bus is 60 feet, but streetcars can go longer, since they are locked into the rails and won’t be swinging all around the streets, smashing into cars.

12.  Streetcars have an air of nostalgia.

13.  New streetcar and light rail lines usually come with an upgraded street experience from better stops, landscaping, new roadbeds, and better sidewalks, to name a few. Of course, your federal transit dollar is paying for these modernizations, so why wouldn’t cities try to get them!

14.  Perhaps the most over looked and significant difference between street cars and buses is permanence. You’ll notice that development will follow a train station, but rarely a bus stop. Rails don’t pick up and move any time soon. Once a trolley system is in place, business and investors can count on them for decades. Buses come and go.

15.  Streetcars are light and potentially 100% green. Potentially they could be powered by 100% solar and/or wind power. Even powered with regular power plant-derived electricity, they are still 95% cleaner than diesel buses. [Source? -Ed.]

16.  Streetcars stop less. Because of the increased infrastructure for stops, transit planners don’t place stops at EVERY BLOCK, like they do with buses (SEPTA in Philly is terrible for this). Instead, blocks are a quarter to a half mile apart, so any point is no more than an eigth to a quarter mile from a stop.

17.  People will travel longer distances on streetcars. At one point, in the 1930s, a person could travel to Boston from Washington solely on trolleys, with only two short gaps in the routes.

18.  Buses are noisy. I ride them every day in Chicago, and I am constantly amazed at how loud a diesel bus engine is–even on our latest-model buses [and] the valve chatter is an irritant to the nervous system. By comparison, streetcars are virtually silent.

19.  Technological advances already make the current generation definitely NOT your grandfather’s streetcar. Low floors are standard, for easy-on easy-off curbside boarding. Wide doors allow passengers to enter or exit quickly. So streetcar stops take less time than buses.

20.  Passengers can take comfort from seeing the rails stretching out far ahead of them, while ever fearing that the bus could take a wrong turn at the next corner and divert them off course.

21.  Once purchased (albeit at high cost) streetcars are cheaper to maintain and last way the hell longer (case in point, streetcars discarded in the US in the 40’s, snapped up by the Yugoslavs, which are still running).

22.  Streetcar tracks are cheaper to maintain than the roadways they displace.

23.  People get notably more excited about the proposed extension of the streetcar system and expect revitalization of the neighborhoods around the planned stops.

24.  Streetcars create more walkable streets. This is because streetcars, as mentioned above, are more attractive to riders than buses, which in turns prompt to more mass transit usage in general, which in turns prompts to more walking–a virtuous cycle that creates more attractive city streets.

25.  Most European cities and countries kept investing in public transit during the decades when America was DISinvesting. Now I look across the pond and see dozens of European cities extending or building new rail transit systems, including many streetcar lines, and conclude: ‘They probably know what they are doing; we should do some of that too.’

26.  You know exactly where a streetcar is going – but have you ever tried looking at a bus route map?

27.  Streetcars are faster than buses or trackless trolleys (aside from 2 lines in Philly, do any other cities run trackless trolleys, or trolley buses anymore?) because trams tend to have dedicated lanes. Even if they don’t, if they operate on streets with multiple lanes, people stay out of the tram lane, because it’s harder to drive a car along tram tracks (the wheels pull to one side or the other as they fall into the groove).

28.  In buses you’re still jostled by every pothole and sway at every bus stop. I thought bus rapid transit would be a significant improvement - there’s still a bit of sway and they concrete was not installed as smoothly as line of steel rail.

29.  With buses transit planners are pushed by funding formulas to capture every pocket of riders thus you can get a very wiggly route – something that’s less practical on a fixed rail system

30.  Buses lurch unpredictably from side to side as they weave in and out of traffic and as they move from the traffic lane to the curb lane to pick up passengers. In streetcars turns occur at the same location on every trip, so that even standees can more or less relax knowing the car is not going to perform any unpredictable lateral maneuvers.

31.  Most streetcar riders don’t consciously think about the differences between a bus ride and a streetcar ride. But their unconscious minds–the spinal cord, the solar plexus, the inner ear and the seat of the pants–quickly tally the differences and deliver an impressionistic conclusion: The streetcar ride is physiologically less stressful.

32.  An internal-combustion engine is constantly engaged in hammering itself to death and buses tend to vibrate themselves into a sort of metallurgical dishevelment. Interior fittings–window frames, handrails, floor coverings, seats–tend to work loose and make the interior look frowzy and uncared-for. By age 12 the bus is a piece of junk and has to be retired. A streetcar the same age is barely into its adolescence.

33.  Streetcar stops are typically given more attention than most bus routes and the information system is more advanced. In Portland, the shelters even have VMS diplays that tell you the times of the next two streetcar arrivals. This valuable information gives people the option to wait, do something else to pass the time, or walk to their destination.

34.  One great advantage of streetcars is that the infrastructure serves as an orienting and wayfinding device. The track alerts folks to the route and leads them to stops. Because they are a permanent feature of the streetscape, the routing is predictable and stable (unlike bus routes). So unlike a bus, a streetcar informs and helps citizens to formulate an image of their city, even if folks don’t ride it. It is a feature of their public realm. Because of this, these streets get greater public attention.

35.  When you ride one of the remaining historic cars in Toronto or San Francisco you can tell they’re “old” in the sense of “out of style,” but when you look around the interior everything still seems shipshape, nothing rattles, the windows open and close without binding. The rider experiences a sense of solid quality associated with Grandma’s solid-oak dining table and 1847 Rodgers Brothers silver. And that makes everybody feel good. Unlike, say, an aging bus.

36.  For those of you who cannot see the difference between a bus and a streetcar, I suggest riding a streetcar when you get the chance. Then, if you can locate a bus that more or less follows the same route, give that a try. Compare the two experiences.

 

 

 

 
Camphill Communities 15th Year Gala a HUGE Success PDF Print E-mail

Camphill Communities

Kahl Consultants helped Camphill Communities California promote their first annual fundraiser. The CELEBRATING COMMUNITY Gala Event was a huge success and managed to raise over $100,000 with the help of sponsors, in-kind donors and of course the gala attendees who bid on all the wonderful auction items.

http://www.camphillforum.com/gala_benefit.html


 
<< Start < Prev 1 2 3 4 5 6 7 8 9 10 Next > End >>

Page 1 of 22
Kahl Consultants
P.O.Box 4284
San Rafael, CA 94913-4284 USA
Tel: +1-415-499 0838
Fax: +1-415-499 0833
www.kahl.net
All rights reserved.
Commercial use or redistribution in any form, printed or electronic is prohibited.
Privacy Statement
We're the award-winning Kahl Consultants. Helping small business in San Francisco Bay, Marin, Sonoma and globally.
Contact us
Technology
Use it appropriately
Put it in our hands