How does Search Engine Optimization (SEO) work? What are the benefits of Social Media Optimization (SMO). Here's a lecture on SEO by Internet Consultant Alex Kahl.
Is your small business or nonprofit interested in attracting more visitors to your website? Then take website promotion seriously!
Search Engine Optimization (SEO) together with Social Media Optimization (SMO) makes a most cost effective strategy to increase your traffic and sales!
KC Web Promotion Packages work! Our two most popular SEO-based marketing packages are the SEO STARTER and the SEO ANNUAL PACKAGE.
Our packages are priced for small businesses and nonprofits on a budget. Both cover much more than just search engine registration - as online marketing consultants we ensure that your online marketing efforts are integrated into your marketing plan and budget for optimal synergy.
It's a catch 22 situation - if you don't "promote" your website then it can't promote your business.
Our rule of thumb: budget 50% of total site cost for annual maintenance and promotion.
Contact Kahl Consultants to learn more about our SEO and SMO services.
Learn about how you can easily do website search engine submission.
SEO/SMO STARTER PACKAGE
Recommended for small business and nonprofit clients on a limited budget.
The Kahl Consultants SEO STARTER PACKAGE includes the following one time web marketing services:
1. Consulting related to online marketing and integration of online and offline marketing efforts
2. Consulting related to corporate identity, branding, marketing to client target audience
3. Web site analysis and traffic analysis
4.Optimize Meta Tags in your source code (DESCRIPTION, KEYWORD, etc) and TITLE tag with keywords, add additional tags for search engines
5.Edit home page text content to maximize search engine rankings (we do keyword research to optimize text and tags with keywords)
6.Backlink generation by registering with popular SEARCH ENGINES and Directories (Google, Yahoo, Bing, etc) as well as relevant local search engines and directories (yellow pages, local and regional business directories, etc.)
7.Social Media optimization by setting up and optimizing relevant social media accounts.
8.Backlink generation by registering with relevant industry search engines, directories, and industry portals and linking from our network of business blogs.
9.Recommend options for external paid registration services (paid placement and pay-per-click marketing such as google adwords paid separately)
10.Provide client additional marketing recommendations (including backlinks, content improvement, articles, blogging and social networking advice)
SEO/SMO ANNUAL PACKAGE
Our ANNUAL PACKAGE is a detailed marketing campaign integrated in your existing marketing plan. We build on your existing online marketing efforts to help increase your ranking, traffic and sales.
The Kahl Consultants SEO ANNUAL PACKAGE includes the following web marketing services:
1. Consulting on online marketing and integrating online and offline marketing efforts
2. Consulting on corporate identity, branding, and marketing to target audience
3. Web site analysis and traffic analysis
4. Analyze marketing plan, budget, requirements and existing marketing/advertising efforts.
5. Create content for news blog and social media (monthly posts)
6. Update and re-optimize meta tags and title page text (e.g. do keyword research to optimize text and tags with keywords)
7. Add key words to site text (text body, headers, ALT tags).
8. Design title page content to maximize search engine rankings.
9. Targeted backlink generation
- register with top search engines and directories (Google, Yahoo, Bing).
- register with local search engines and directories (get listed with online yellow pages, relevant local directories, etc.).
- register with relevant industry search engines, directories, and portals and link from our network of business blogs.
10. Register and set up relevant social media accounts to help promote website, services and/or products (e.g. create a LinkedIn business page)
11. Include additional content on relevant social media (e.g. LinkedIn, Facebook, YouTube)
12. Add descriptions, recommendations and reviews to relevant business directory websites (e.g. Yelp, InsiderPages, Yahoo Local)
13. Exchange links with relevant sites, create backlinks
14. Locate relevant and beneficial forums for client to participate in
15. Recommend options for external paid registration services (paid ad placement, PPC pay-per-click marketing; paid separately).
16. Provide client additional marketing recommendations (including articles, blogging, mobile apps and email marketing advice).
REFRESHER SEO/SMO PACKAGE
Our REFRESHER PACKAGE builds on your existing promotion and helps increase your ranking and traffic.
Like all marketing, website promotion should be an ongoing effort. If you have not done any SEO work in more than 6 months then our SEO Refresher Package will help you!
1.Consulting related to online marketing.
2. Analyze existing marketing efforts and determine the best additional online marketing steps.
3. Web site analysis and traffic analysis
4. Re-optimize and update Meta Tags in your source code:DESCRIPTION, KEYWORD, TITLE.
5. Edit title page content to maximize search engine rankings
6. Confirm that you are registered with and update top SEARCH ENGINES, DIRECTORIES (Google, Yahoo, Bing, etc), as well as relevant local search engines and directories (yellow pages, local and regional business directories, etc.)
7.Social Media optimization by setting up and optimizing relevant social media accounts.
8. Confirm that you are registered with relevant industry search engines, directories, and industry portals; update listings and add links from our network of business blogs.
9. Ensure that all information in client's listings is up-to-date.
10. Exchange links with other related sites
11. Recommend options for external paid registration services (paid placement and pay-per-click marketing paid separately)
12. Provide client additional marketing recommendations