The Green Revolution

Are banks sacrificing profits for activists' principles?

Adopting environmentally and socially responsible banking practices is the PC thing to do these days.

Banks say doing the right thing is a delicate balance.

Activists' aggressive tactics are forcing banks to adopt policies.


In 2005 PMorgan Chase became the third U.S. bank to adopt the benchmark Equator Principles (EP) for project finance; it also promised to create policies to promote sustainable forestry and protect indigenous people's rights and to cut its own-and its clients'-carbon-dioxide emissions.

Moreover, the bank extended the EP to include all loans, debt and equity underwriting, financial advisories and project-linked derivative transactions.

This makes JPMorgan Chase one of the most environmentally progressive banks on the planet.

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U. S. Banker | The Green Revolution