Is Your Content Helpful? If Not, Google Won't Like It!
Google had a major search engine update back in the Fall of 2023 called Helpful Content Update or HCU. It's one of many updates by Google that are helping to show the best search results.
You probably noticed that Google is constantly changing its search results, with the goal of showing users the most useful search results first in their search engine.
Thanks to HCU, Google searches for websites with helpful information, the kind that could really benefit people.
Does Your Website Need To Change?
Yes, you need to check and see if your content is truly helpful because:
- The Google HCU rewards content that is original, informative, and valuable content; such website content now ranks higher in search results
- HCU penalizes websites with poor-quality content; they may see a drop in their rankings.
Let's Create Helpful Content!
To help your website rank higher, give your readers concise details about the information they need from your organization or industry.
5 Ways to Helpful Content
- Try to create original content,
- Don't rely on AI-generated content,
- Don't copy other content,
- Offer tips, lists and FAQs,
- Make your text content easier to understand
By prioritizing quality and informative content that actually help people, your website search ranking will go up!
Content Management
Kahl Consultant helps you to manage your website content and we can even make it more helpful for readers.
Give Kahl a Call at 415-499 0838. We work with small business and nonprofit clients to create helpful content in line with Google's Guidelines.
