Content Marketing: Better Than Advertising!
What is Content Marketing?
When a marketer uses the word CONTENT, that is just a fancy way of referring to information you share on a website or other online channel. So that includes text and visuals.
Content Marketing is about generating and sharing useful infos about your product, your service, your business or organization (especially blog posts, but also guides and even tutorials). This is done to attract, engage, and retain an audience. You can forget about constantly creating ads! Instead, create helpful articles, videos, and guides on topics that are relevant to your audience and your business. It builds trust and makes people more likely to pick your business. Not many ads can do that!
For your content, Google has an acronym to make it easier for you: EEAT. That means Expertise, Experience, Authoritativeness, and Trustworthiness. So simply produce good, trustworthy content, and Google will be way more likely to show your website to a person searching for your service or products.
Content Marketing Types
Lately, these two ideas have become popular
- Content-First Marketing: A marketing strategy centered around content is known as “content-first." This is marketing built on helpful content that you produce and post online. Instead of ads and sales messages, you provide helpful information first. This draws people in naturally.
- Creator-Led Marketing: You can forget about influencers with this strategy. It puts the spotlight on the person who creates the content – it can be you or a member of your team, or someone who used your service or product! Their voice and experience resonate more with your audience. People tend to do business with those they know and trust.
So the future of marketing is in quality-driven content that clearly shows your EEAT. With content-first and creator-led approaches, your online presence will grow and you can reach more customers.
Ready to give Content Marketing a try? Give Kahl a Call!
