AI Content and Search Engine Ranking: Friend or Foe?
Is AI Content Good for SEO (Search Engine Optimization)?
You may have heard that AI content can be effective for SEO but it’s certainly not a magic bullet. Generative AI is a subset of AI capable of generating content in response to prompts, and that includes text, images, videos, and more. So it is a kind of machine-learning model trained to create new data, rather than making a prediction.
Let's be clear, AI is a tool, not a substitute for a web marketing strategy. Kahl Consultants offers SEO services that help our clients rank in search engines like Google. SEO is how you get your customers to find your website when they do a search for a keyword related to your business, for example, "live music near me." For decades SEO has been a cost-effective method to attract more website visitors, which leads to growth and sales for your organization.
So should AI content generation tools be used to produce even more content at a faster pace for you? That should enable you to concentrate on other important items, right? While AI can produce content in a very short time, it still lacks an essential ingredient: QUALITY.
Mediocre AI text will not cut it, Google is way too smart. Just adding AI-generated text to your website will not get you higher rankings. Creating quality helpful content that captures user engagement is what Search Engines like Google demand. So AI content is only good for SEO if used appropriately. That's where SEO best practices come in.
AI and SEO Best Practices
If you use AI-generated texts, only use them for a first draft. They should always be edited, filtered, and revised for correctness and uniqueness. It is just like brainstorming — AI gives you ideas and then you refine them. Your key to success is the use of relevant keywords integrated naturally into the page copy so the information is helpful to your readers. Overstuffing "keywords" is a bad practice that search engines do not like.
Great SEO is not only about helpful information but also has to do with technical aspects such as:
- Website structure
- metadata
- on-page optimizations
- off-page optimization (getting other trusted sites to link back to you)
- keyword research (what does your target audience search for?)
This is where expertise and experience matter and AI fails.
Ready to take your website's SEO to the next level? Kahl Consultants can help! Our services include appropriate Search Engine Optimization, both on-page and off-page. Give Kahl a call at 415-499 0838.
Check out tips on SEO best practices at resources such as Moz, Search Engine Journal, Ahrefs, and SEMrush.
