KC News

How to Host, Store and Share Large Files

file storage serverWant to have your customers download and upload large files without requiring any additional software (such as an FTP client)?

Need to access your data while on the road?

Or maybe you're going trekking in Nepal and want to upload digital photos every time there is an internet cafe along the way?

Whatever your need, you can use a file hosting service!

It's easy to sign up with a provider of online file storage. There are plenty of internet hosting services designed to host static content, typically large files that are NOT web pages. They usually allow web and FTP access.

Many of such online file storage services will offer you server space on a per-gigabyte  basis. Sometimes there is a bandwidth cost as well.

On the other hand some companies offer the service for FREE!

Here are a few choices for ONLINE STORAGE, along with some reviews:

Box.net
Box.net Epinions reviews

Driveway.com
Driveway Epinions reviews

IBackup
IBackup PCMag review - Editors Choice
Consumersearch review

DropBox

FlipDrive

ShareFile

Mozy


If you would like to read some more reviews of these and similar online file storage services you can do so at:

ConsumerSearch

PC World

FreelanceReview

Ciao!

FindApps

Mouthshut.com


Spam is BAD. Email Blasts are GOOD.

Email Blast MarketingDid you know that email marketing using double opt-in email blasts is more cost effective than website marketing?

Better yet, when you combine your website with email marketing you get a synergy effect and this is an most cost effective way to market online. Throw in some social networking a la Facebook or LinkedIn and you can even sell ice to Eskimos.

Before we go any further - we do not condone spamming in any shape or form. Do not purchase any email lists and then send out emails to those lists. Only use DOUBLE OPT-IN EMAIL MARKETING.

Lets focus on how to create EMAIL BLASTS. Here are some very basic tips that you can follow.

TOP TEN EMAIL BLAST TIPS

  1.  DO NOT USE OUTLOOK! Do not use any email software! Sign up for an EMAIL SERVICE where you can create professional looking email campaigns and track the effectiveness and the results. 
  2. Many email blast services offer nonprofits FREE or reduced price services. Some even offer free entry level services for commercial use; these are usually limited to a certain number of recipients.
  3. Use DOUBLE OPT-IN mailing lists. Let your users sign up for the service, and DO NOT SPAM
  4. Create an email template that matches the style of your website. This will reinforce your identity and branding.
  5. KISS (Keep it Short and Simple). If you have long articles only include the entry paragraph. Then link to your website for the full article. Also try to cover no more than 3 or 4 subjects per email blast.
  6. Think VISUAL. Have at least one image to accompany each article
  7. Include all your pertinent contact infos in every email.
  8. Give your readers something for nothing - a discount, a freebie, some free tips, free advice, etc.
  9. Do not send out too many emails. Monthly is good. 
  10. Add a sign up form to your website and let your visitors sign up for your email news.

Ready to start your email campaign? Some of the most popular email blast services are:

MailChimp

  • Free for up to 1000 contacts with up to 6000 emails a month
  • Unlimited emails for $15/month
  • 15% discount for non-profits

http://www.mailchimp.com/pricing/view-all

Vertical Response

  • *Free for up to 10,000 emails.

http://www.verticalresponse.com/pricing/

Constant Contact

  • The most popular Email Blast service.
  • $12/month for 500 contacts and unlimited emails; Prepay 12 months and pay $10.50/month

http://www.constantcontact.com/email-marketing/pricing/

iContact

  • $24.65/month with annual contract
  • 20% discount for non-profits

http://www.icontact.com/affordable-email-marketing/

 

Please contact Kahl Consultants for free advice about email marketing.


Marty has the Rx for Success

What is the prescription for success?

Wouldn't it be wonderful to learn how to be successful in life?

Motivational expert Marty Niedelman has succeeded in life and written a summary on how to be successful. He has read many motivational books, listened to tapes, taken courses, and attended lectures. He feels that in essence, everyone is saying the same thing in different ways.

By summing up all the knowledge he has obtained, you will reap the benefit. Being able to read his recipe for riches in thirty minutes or less, you can make it easy to fulfill your dreams.

By taking the time to read this synopsis, you show that you want to be motivated and you want to succeed. Motivation is something that can be learned, something you can make a habit of.

Marty calls this an Rx or recipe. If you use certain ingredients in a certain way, you can accomplish what you desire. By reading this short synopsis several times, you will engrain these ideas into your mind and you will become a success.

The price for the ebook version of Rx for Success is ONLY $2.00. A hard copied that will be mailed to you is available for $5.00


SEO 101 for Online Business Owners

seo 101Introduction

By now, most web site owners appreciate that optimizing for search engine visibility can have a real impact on both their site traffic and online profits. Still today, a large percentage of websites are found through search engines.

Web Designers and SEO Marketers may have different opinions on how to best design and promote websites. One thing about SEO that is sure, it's not the quick and easy solution it once was a few years ago. Nonetheless, by understanding the evolution from 'old to new' SEO rules, you can position your site for the search engine visibility you're seeking.



Engine Algorithms

Search Engine ranking algorithms are usually secret mathematical formulas. These engines test for many different factors before indexing and ranking a web site.

Though algorithms (or rules) can and do change, there are some things that remain fairly constant. Here is a sampling of important things to consider when optimizing your site:

  • Age of site
  • Length of time domain has been registered
  • Age of content
  • Regularity with which new content is added
  • Age of link and reputation of linking site
  • Uniqueness of content
  • Related terms used in content (the terms the search engine associates as being related to the main content of the page)
  • Key word driven internal links identifying primary source of search information
  • External links, the anchor text in those external links, and in the sites/pages containing those links
  • Depth of document in site
  • Use of 301 to redirect moved pages
  • Hosting uptime
  • Whether the site serves different content to different categories of users (cloaking)
  • Broken outgoing links not rectified promptly


Search Engine Optimization: Then and Now

By comparing how the internet and SEO have changed over the years, you can identify how and where you need to roll up your sleeves just a bit more in order to get found by the engines:


Keywords

Then:

Add all applicable Keywords to your Meta Tags.

Now:

Research keyword phrases that best define your business, products and services - study competitor sites and use key word tools (e.g. Word Tracker or KeywordDiscovery) to find further key word niches with fewer competitors. Choose a handful (at the most) of the best niche keywords and use them in your site  links as well as your titles and meta descriptions.



Competition

Then:

In 2000, a few hundred to the lower tens of thousands of competitors was normal for the number of websites that would show up for a search on a 'competitive keyword phrase.'

Now:

Today, several hundreds of thousands to several million is the standard number of web sites that appear in a search result for a given competitive keyword phrase.  One way to learn who your primary internet competitors are, is to do a search for your products/services and see who is listed in the top 10-30 positions.



Links

Then:

The more incoming links a web site had, the higher it ranked.

Now:

Links to your site still help to determine your search engine ranking but the quality and click-through-rate of links to your site have gained in importance. Build quality external links to your site via engine/directory submissions, affiliates, and high quality web sites within your own theme area (good: DMOZ (Open Directory); bad: link farms and 'less popular' sites). Add links to your site on a regular ongoing basis and pace these conservatively (i.e. 1-2 a week not 400 a day!).




Dynamic Database-driven Web Sites

Then:

CMS driven web sites were not search engine friendly and they often did not get indexed at all.

Now:

Today, though search engines can generally crawl and index database-driven sites, the presence of query strings in the URLs of the pages can still block the likelihood of engines indexing all of the pages on a CMS site.  And because of this limitation, dynamic sites still face a visibility disadvantage that simple HTML sites enjoy. The good news however, is that there are tools available to rewrite the URL strings so that your database-driven website can be fully search-engine friendly.



Local


Then:

Most searches were done with the major Search Engines.

Now:

There are now many local search engines, directories and databases that are used for searches, e.g. Google Local and Yahoo Local. If your business is local in nature then you should register with local search engines, databases, and directories.



Summary

In the earlier days of the internet, many website owners assumed they would receive plenty of targeted traffic as soon as their site was built and online. In the early days of the web you actually could 'build a site and they would come', just by implementing targeted keyword phrases in titles, meta tags and site content then submitting to the main search engines. This was largely due to the lack of web sites around at the time and search algorithms were simpler -  thus top positions were that much easier to secure.

With the enormous online growth over the last few years, just getting indexed has become more complex, particularly if you are using a brand new URL address. Researching your target audience, competitors, keyword selection and building good links is now more important than ever. Think of your site as a shop and a search engine as a shopping mall. Your shop is not visible in the mall without a sign, and well distributed marketing information to inform your online market where you are and how you can meet their needs.



Best Practices

Here are some best practices that are relevant today:

  1. Build clean, standards-compliant websites that load fast, have rich content, and are regularly updated
  2. Follow basic conventions like short descriptive titles, easy navigation, no disabling of browser buttons, no keyword stuffing or other unethical SEO methods
  3. Build links naturally; do not manipulate (buy/sell) links, and do not use outward links to less reputable sites
  4. Use original content
  5. No technical errors
  6. No duplicate pages

By Martha Lee, Get In Position ( http://www.getinposition.com ) and Alex Kahl, Kahl Consultants ( http://www.kahl.net )