KC News

Google Site Ranking Secrets!

Google recently filed a patent showing how they rank your web site.

Here are the highlights!

1) Domain name registration

How many years did you register your domain name for?

If it's only one then that's a point against you.

Why? Most Spam websites only register a domain name for a year.

A domain registered for a longer period implies that the owner is more likely to be legitimate and serious about their web site.


2) Links to your site

Google relies heavily on inbound relevant links to rank a site.

As well as the number, quality and anchor text factors of a link, Google considers historical factors.

Googles 'sandbox' or aging delay begins countdown the minute links to a new site are discovered.

Google records the discovery of a link and link changes over time. The speed at which a site gains links and the link life span.

You must grow your links but be careful who you exchange links with.

Your link anchor text should vary but remain consistent with your site content. No more using your main keywords on every link exchange you gain. That's 'anchor Spam'. Instead vary them around your top five to ten keywords.

Link exchanges are still very important but you must work and utilize them ethically.


3) Click through rates (CTR)

CTR may be monitored through cache, temporary files, bookmarks and favorites, as well as via the Google toolbar or desktop tools.

Sites are rewarded for good CTR with a raise in ranking.
This is similar to how Google Adwords works.

CTR is monitored to see if fresh or stale content is preferred for a search result.

CTR is monitored for increases or decreases relating to trends or seasons (yes seasons - think Ski Resort websites).

• Web page rankings are recorded and monitored for changes.

• The traffic to a web page is recorded and monitored over time.

As Google is capable of tracking traffic to your site you should closely monitor the small amount of copy returned in search results. Place a call to action in there to increase CTR.

Clicks back to the search results are also monitored. Make your site "sticky" to keep visitors there longer. Ask your visitors to bookmark you.


4) Updates

The frequency and amount of page updates is monitored and recorded as is the number of pages.

Depending on your market, fresh content may not be needed. If the information your pages contain does not go out of date then updating may not be necessary.

Changes don't have to mean fresh content. They could involve simple edits to current content.


5) Use of keywords

Changes in page keyword density is monitored and recorded as are changes to anchor text.


6) Domain owner addresses

The domain name owner address is considered, most likely to help in a local search result.

7) The technical and admin contact details are checked for consistency.
These are often falsified for Spam domains.


8) Your hosts IP address.

If you are on a shared server somebody else on that server may use dirty tactics or Spaming. If so your site will suffer since you share the same IP.


Whew! That's a lot to consider! So what does a small business owner do?

Any of these tactics will help:

1) Grow your site as organically as possible.

2) Carry on with link exchanges but consider each site carefully.

3) Vary your anchor text.

4) Add small amounts of good quality content to your site regularly.

5) Check your search engine listings. Edit your site to include a call to action in them if possible.

6) Make your site more 'sticky' to encourage visitors to stay a while.

7) Encourage visitors to Bookmark your site.

8) Register new domain names for at least two years.

P.S. Kahl Consultants is experienced in performing these tasks.
Please contact us for further details!


Recycle your old Hardware!

By now it almost goes without saying that you should reuse and then recycle all your old computer hardware.
green
For those of you also here in Marin County you can drop off your outdated computer equipment at the warehouse of RENEW COMPUTERS, a San Rafael based company.

Visit their website for further details:
Renew Computers
Renew Computers
Want to learn more abour GREEN COMPUTERS? Check out the "Green PC" section at our KC Shopping site:
The Green PC


Resolutions for E-mailers

Dear Fellow E-mailer,

My resolution is:

I WILL NOT FORWARD ANY E-MAIL THAT IS A TYPE OF CHAIN LETTER.

I WILL NOT FORWARD ANY E-MAIL INDICATING GOOD OR BAD THINGS WILL HAPPEN SHOULD I FAIL TO DO CERTAIN THINGS.

I WILL NOT FORWARD ANY E-MAIL THAT MAY BE A HOAX WITHOUT CHECKING WITH AT LEAST TWO AUTHORITATIVE WEBSITE SOURCES TO BE POSITIVE IT IS NOT A HOAX.

I WILL NOT FORWARD ANY E-MAIL ABOUT A VIRUS UNLESS I HAVE CHECKED WITH AT LEAST TWO AUTHORITATIVE WEBSITE SOURCES TO VALIDATE THE VIRUS.

I WILL NOT INITIATE CHAIN LETTERS, HOAXES OR VIRUSES.

Make this your resolution! Also remember:

I WILL NOT FORWARD THIS TO ANYONE ON MY ADDRESS LIST BUT I WILL RECONSTRUCT IT SO IT WILL APPEAR AS MY RESOLUTION AND SEND IT TO MY CONTACTS.

I WILL KEEP A COPY OF THIS RESOLUTION FOR FUTURE REFERENCE

I WILL VISIT THE FOLLOWING SITES FOR INFO ON CHAIN LETTERS, HOAXES AND VIRUSES.

Bookmark these websites for checking on the latest hoax, chain letter, virus, etc.:

http://www.kahl.net/hoax/
(Kahl Consultants portal to hoax and virus infos)

http://www.ciac.org/
(US Dept. of Energy's Computer Incident Advisory Capability)

http://www.vmyths.com/
(about computer virus myths, hoaxes, urban legends, hysteria)

http://vil.nai.com/
(Virus information site)

http://www.symantec.com/avcenter/
(Symantec's virus site)

http://us.mcafee.com/virusInfo/
(McAfee's site for virus info and other links)

http://urbanlegends.about.com/library/blxatoz.htm
(alphabetical listing of hoaxes, myths, chain letters, etc)

http://scambusters.org/
(Internet fraud information)

http://breakthechain.org/
(info on chain emails)

http://snopes.com/
(info on hoaxes, scams, rumors, etc.)

Thanks for helping clean up the Internet.

 

How To Stop Unwanted Junk Faxes

If you have a fax machine, you've probably received annoying ads that you didn't ask for.

Like junk mail and spam e-mail, "junk faxes" are another way businesses waste our time and invade our privacy. Problems created by "junk faxing" include:

 

  • Blocked Communication. All fax machine owners can have important communications disrupted by junk faxes.
  • Shifted Costs, Environmental Waste. Junk fax recipients pay for wasted paper as well as the ink and electricity required to print the unwanted ads.
  • Lost Business. A fax machine cannot receive orders and other business correspondence when junk faxes tie up its phone line.
  • Lost Sleep. Some automated junk fax systems ring fax numbers day and night. The ringing can wake people who have fax machines at home.
  • Lost Time. Faxes are potentially urgent documents, but a junk fax is a let down and a waste of time.
Often, junk faxes have no business name or address, and even if there is a number to call to be removed from the junk faxer's "list," it takes up a lot of time to call for every ad received.

 

Junk faxing in the U.S. is illegal under federal law, but many junk faxers continue to ignore the law.

Learn how to use the law that lets you sue advertisers for at least $500 per unwanted fax!

Here's how to do it:

1. Save and date your faxes.

2. Identify offenders.

3. Find out if the business has been cited by the Federal Communications Commission (FCC) and file a complaint.

4. Send demand letters.

5. Sue in small claims court.

6. Sue in state court.

Good luck fighting back!

Further resources:

Reduce Junk Mail
http://www.kahl.net/reduce/

JUNK FAXES Stealing Time, Resources and Privacy